Who We Are, What We Do, And Why It Matters
During the latest webinar for edWeb.net’s LMC @ the Forefront community, presenter Valerie Gross shared a simple strategy that aims to make you, your library, and the entire profession indispensable by eradicating all misconceptions. Attendees learned that it does not require changing anything we do, but rather modifying what we say. Using strategic vocabulary, we have the power to convey precisely what libraries are: a timeless, economic imperative that merits immense respect and maximized funding. Based on a book that includes feedback from thousands of library professionals across the U.S. and Canada (Transforming Our Image, Building Our Brand: The Education Advantage, Valerie J. Gross, Libraries Unlimited/ABC-CLIO, 2013), this webinar described a philosophy that can usher in a new era. Valerie, who is President & CEO of Howard County Library System, shared how this approach enables libraries to heighten their importance by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands—even people who have never set foot in a library. This establishes a crystal clear vision, immediately conveying your value. Applying the concepts also instills pride in ourselves, our work, and our profession.
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