Text, Twitter, Email, Call—What Do Parents Say About School Communications?

Presented by: Dr. Julie Evans, Chief Executive Officer, Project Tomorrow
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Online and mobile tools have changed the way we shop, bank, read and keep in touch with family and friends. The widespread use of social media tools, online resources and mobile devices across our society has also had a significant impact on the expectations of parents for school-to-home communications. Per the latest Speak Up Research Project data, parents today want more information from their children’s teachers and schools, but they also want that information to be timely, targeted, and personalized to their children or their interest areas.

In this edWebinar, Dr. Julie Evans, shared the views of 30,000 parents of K-12 students about their expectations for various communications modalities, and the differences in those expectations by community type (urban, rural, suburban), grade level of child (elementary, middle, high school) and other socio-economic profiles including gender, family income and access to technology at home. Dr. Evans also shared comparative data on the perspectives of school administrators about which types of emerging online tools and solutions are the most effective for school information dissemination and student achievement or progress data.