Can You Hear Me Now? Getting the Right Info to Parents, in the Right Ways

Presented by: Jim Cummings, APR, Director of Communications and Parent and Community Engagement for the Glendale Elementary School District
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How prepared are K-12 districts and schools to keep up with parents and pick up on what parents want in school-to-home communication? Communication is essential for professionals to understand what parents need, when information becomes data overload, what parents want for their kids, and what it means to be accountable to parents. In this webinar, Jim Cummings shared Pew Research Center data and ways to ensure that your positive stories get to the right audiences.

Topics include:
• The K-12 marketplace
• The Great Schools Summit
• Disconnects between what parents want/need and what districts/schools provide
• Examples of what it means to be accountable to families

This presentation will help you communicate the right information to parents, in the right ways. K-12 schools, administrators, public relations/communications professionals will benefit from this presentation.