Art as a Persuasive Language

Presented by: Cheri Sterman, Crayola Education Director, and Melissa Hayes, Art Education Specialist, Acton, MA
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Art conveys meaning. Human brains are wired to notice and respond to visual stimuli. Whether we are aware of it or not, everything we see influences our thinking, feeling, and ultimately the decisions we make. Art is a very persuasive language that can be used to influence behaviors and attitudes. In fact, advertising uses art/text to influence us and our students. Helping students analyze the reasons behind an ad and how it is trying to influence them is a critical thinking experience that helps them be better decision-makers. In this webinar, Crayola Education Director Cheri Sterman and Art Education Specialist Melissa Hayes explained how to use art-integration as a teaching strategy that aligns with subjects across the curriculum. This approach encourages students to explore historical and societal contexts and understand the power of crisp word messages that accompany images they “read” as they decode advertising’s intent, intended audience, and voice.

Learning outcomes of this webinar include:

• Practical ideas on how to teach the literacy skill of reading art to understand how visuals convey meaning
• A rhetorical composition framework (intent, intended audience, voice, and genre) that helps students compose and decode art and writing
• An understanding of how we are persuaded by images and use these insights to help students reach their own conclusions and become better decision-makers